Evisu is a Japanese designer clothing company that specializes in producing premium denim wear through traditional, labor-intensive methods. Shop for high quality clothing for men and women with great value for money from Evisu! Evisu or Evisu Genes is a Japanese designer clothing company that specializes in producing premium denim wear through traditional, labor-intensive methods. The brand was formally founded in 1991 in Osaka, Japan, by Hidehiko Yamane [1] although the research and planning necessary to reproduce the perfect pair of vintage jeans had been going on for several years prior to this. Yamane was trained as a tailor but his love for vintage jeans and his disappointment with the mass-produced modern versions led him firstly to the vintage clothing export business and then, revolutionarily, to start putting together the elements required to reproduce vintage-style jeans. This needed the gathering together of various bits of machinery, none of which had been produced for the last 4 years, which are required to make authentic vintage jeans.
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